The Video Association of Dallas has grown and evolved over the years the Videofest event is no more, but many events, shows, media and other touchpoints exist under its umbrella. For this reason, I proposed to them this re-branding. My concept plays with “motion blur” black and white photography and a grainy to indicate movement. Representing the motion of film in an image. The bright blocks of color convey a fearless vibe and bold creativity.